Brena Ibiapina
Product Designer & UX Researcher · Perth6 years designing complex B2B products, from energy and sustainability to business messaging. I use research to decide what’s worth building, and fast prototyping to work out how to build it.
Request case studiesCase studies
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Simplifying building setuparbnco
Replaced an error-prone spreadsheet with a floor plan tool. Customers measure one wall, and every area is calculated for them.
- User research
- Workshops
- UI design
- Design systems
- Usability testing
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Carbon reporting, from zero to launcharbnco
Designed a carbon reporting product end-to-end, aligning leadership, product and engineering through workshops.
- UI/UX design
- Design systems
- 0→1 product
- Workshops
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British Gas energy efficiency reportarbnco
Redesigned the energy report to help people understand their energy consumption and act on its recommendations.
- UI design
- User research
- Data visualisation
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Restarting a stalled research practiceClickSend
Brought customers back into product decisions with an opt-in research pool and monthly insight sessions for the wider business.
- User research
- ResearchOps
- Research repository
- Voice of the customer
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Mapping the developer journeyClickSend
Researched and mapped how developers discover, integrate and build with the product, giving a new developer experience team a clear starting point.
- User research
- Journey mapping
- Developer experience
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Onboarding that shortened time to trialClickSend
Redesigned onboarding for a B2B messaging platform, improving conversion and time to trial in key markets.
- Onboarding
- UI/UX design
- User research
- Conversion
Most of my work can’t be shared publicly, but I’m happy to walk you through it on request.
Kind words
“Brena brings a great experience to even the most complicated user flows. I’ve worked with her on complex compliance initiatives and on brand-new features that needed an entirely new end-to-end journey: a customer-facing UI, an admin dashboard for our staff, and an automated customer comms strategy, all while navigating the compliance requirements that run through everything in our industry. She made it feel clear and simple for everyone involved. She’s a true collaborator, a delight to work with and projects are always in good hands with her. She’s a fantastic designer, researcher, and colleague.”
“The technical nature of the product could have been very challenging, but not for Brena. It took her no time to work with a full understanding and admirable dedication on the engineering platform assessing a potential for renewable resources investments for commercial buildings. She provided valuable feedback and proposed many ways to improve team workflows. She suggested better documentation methods for design specifications, which without any delay were implemented in the product development flow.”
“I worked with Brena on a UX/UI Design project to create an app. She has many qualities that were essential to the success of our project, such as diligence, patience, critical thinking, a great aesthetic sense, and a collaborative spirit. I would totally recommend her for anyone who wants an excellent designer.”